Clariant’sVITIPURE® SRseries enable food and beverage producers to reduce unhealthy levels of added sugarin their products without compromising sweet taste and mouthfeel.
VITIPURE® solutions help food and beverage producers tomeet consumer trend for healthier and ‘clean label’ ready-to-drink (RTD)products
Clarianthas already opened VITIPURE® eXperience space in Shanghai dedicated to developing tailored solutions forChinese food and beverage customers
Shanghai, – Clariant, a focused, innovative and entrepreneurial specialty chemicalcompany, today announced it will be showcasingtheir new portfolio of VITIPURE® sugar reduction solutions at FoodIngredients China (FIC 2019), March 18-20.
VITIPURE® SR series focus onimproving the nutrition of ready-to-drink (RTD) products, such as teas andjuices. The series help F&B producers to eliminate high fructose syrup,added sugar and artificial sweeteners from their recipes and migrate to cleanlabel solutions. Without compromising on sweet taste, flavour release andmouthfeel, the VITIPURE® SR seriesare capable of reducing sugar levels according to the needs of RTD manufactures.
As consumers are growing more conscious of the value of a healthy diet,food consumption choices today no longer rest only on taste and cost. When making purchasing decisions,consumers are putting more focus on nutritious products made from naturalingredients. In China, where a traditional sweet taste in food and beverage productsare still sought after, the consumption of added sugar remains high andunhealthy. F&B producers are now looking to strike a balance betweenmaintaining a low-sugar composition without losing the taste appeal in theirproducts .
Clariant’s VITIPURE® SR series are based on high performing glycosilated steviolglycosides, provide a clean label alternative to reduce added sugars – and thereforecalories - in RTD drinks. VITIPURE® offers a clean, sweet taste withoutthe bitterness associated with traditional steviol glycosides.
During theexhibition, Clariant will also announce the opening of its VITIPURE® eXperience space, an application developmentlaboratory and innovation hub located at its Shanghai regional headquarters.Dedicated to new product development, it will also support Chinese food andbeverage manufacturers with tailored made solutions, working in collaborationwith them from prototyping to commercialization.
“OurVITIPURE® series offers tailor-made solutionsfor the food and beverage industry, backed by a deep understanding of naturalingredients and systems of the highest quality standards. It enhances multipledimensions such as nutrition, sensory and mouthfeel, enabling food and beveragemanufacturers to offer their consumers convenient yet healthier and moresustainable alternatives”, says Eduardo Costa, Head of Clariant FoodIngredients.
To learn more about VITIPURE® and theVITIPURE® eXperience, visit Clariant at booth 61U11 in Hall6.1.
Clariant’s VITIPURE® clean label solutions dedicated to Chinese market. (Photo: Clariant)
VITIPURE® eXperience at Clariant Shanghai Headquarters provides tailored solutions forChinese customers.