当前中国已成为世界重要的饮料市场，消费需求在不断增长，创新成为行业发展的主流。伴随着消费升级的进程，借助互联网新零售快速发展之势，消费者除了选择饮用预包装饮料之外，现制现售饮品得到了越来越多年轻一代消费者的接受。
在风口效应下，当前现制现售饮品市场一片红海。据2018年美团点评发布《2019中国饮品行业趋势发展报告》的有关数据显示，截止到2018年第三季度，全国现制茶饮门店数达到41万家，一年内增加74%。根据凯度消费者指数对中国25个城市15岁到45岁消费者的采样统计，预计现制现售饮品实际的发展空间可能超过千亿。
为进一步适应我国新零售饮品的行业发展需求，促进行业健康可持续发展，中国饮料工业协会决定设立“新零售饮品分会”。“分会成立大会”将于11月20日与CBST2019第九届中国国际饮料工业科技展在上海同期召开，同期还将举办“中华流行饮品大赛（总决赛）”。
届时国内外知名现制现售饮品企业高管将莅临现场，共商现制现售饮品行业发展大计。行业大咖将现场分享品牌创业发展经验，围绕当前现制现售饮品遇到的饮品安全监管、产品研发创新、供应链管理、人才培养、跨界营销、资源共享等热点问题进行论坛交流，帮助同仁实现突破共同进步，携手前行助力行业可持续创新发展。
借中国饮料工业协会新零售饮品分会成立之机，CBST展会组委会倾情推出“新零售饮品展示专区”，诚挚邀请并期待国内外现制现售饮品、定制饮品、饮品供应链、饮品设备、无人零售设备/技术、互联网/电商平台、物流配送等企业和人士参展和参观。“分会成立大会”、“中华潮流饮品大赛”、“新零售饮品展示专区”三大主题活动的同期举办，将吸引众多新零售饮品行业相关企业的全情支持和莅临现场。通过搭建行业平台，现场深入交流，将助力企业寻找市场蓝海，您将在此满载收获！相约11月上海，相约CBST2019，共同见证新零售饮品分会扬帆起航！
（中饮协）
New Retail Beverage Industry’s Big Names Gathering, Display Zone Wish you Develop New Business Opportunities for Wealth
At present, China has become an important beverage market in the world. Consumer demand is growing and innovation has become the mainstream of industry development. Along with the process of consumption upgrading and the rapid development of new retail on the Internet, in addition to pre-packaged beverages, the on-site production and sale beverages have been accepted by more and more young consumers.
Under the vent effect, the market for on-site production and sale beverages is a red sea market. According to the data released by the Meituan Dianping in 2018, 2019 China Beverage Industry Trend Development Report, as of the third quarter of 2018, the number of tea-making stores in China reached 410,000, representing an increase of 74% in one year. Based on the sampling statistics of the 15 to 45-year-old consumers in 25 China cities from Kantar Consumer Index, the actual development space of on-site production and sale beverages may exceed 100 billion.
For further adapting to the development demand of China new retail beverage industry and promoting the healthy and sustainable development of the industry, China Beverage Industry Association decides to set up the “new retail beverage branch”. The “Inaugurating Meeting of the Branch” will be held in Shanghai on 20 November, the same day with the CBST2019 9th China International Beverage Industry Exhibition on Science Technology. In the meanwhile, the “China Popular Beverage Contest (Final)” will be held.
At that time, senior executives of domestic and international well-known on-site production and sale beverage companies will come to the site to discuss the development of on-site production and sale beverage industry. The industry's big names will share the experience of brand development on the spot and discuss on the popular issues, including beverage safety supervision, product development and innovation, supply chain management, talent cultivation, cross-border marketing and resource sharing, with the aim of assisting peers to achieve breakthroughs and common progress, and working together to help the industry's sustainable innovation and development.
With the establishment of the New Retail Beverage Branch of China Beverage Industry Association, CBST Exhibition Organizing Committee has launched the “New Retail Beverage Zone” and sincerely invites domestic and international companies and people of on-site production and sale beverages, customized beverages, beverage supply chain, beverage equipment, unmanned retail equipment/technology, internet/e-commerce platform, and logistics to exhibit or visit. The three theme events, “Inaugural Meeting of the Branch”, “China Popular Beverage Contest”, and “New Retail Drinks Zone” will be held at the same time, which will attract the support and site visit of many new retail beverage companies. By setting up an industry platform and in-depth communication on the spot, it will help companies find the blue sea market. Meet in November Shanghai, meet CBST2019, and witness the new retail beverage branch set sail!
(CBIA)
